International Strategy

Quantic’s “Strategy III: International Strategy” course provides valuable insights into expanding businesses globally and accessing foreign markets. Here are the key topics covered in this course:

1. The Global Business Environment:
   • Understand globalization and the driving forces behind it.
   • Explore how countries’ economies are categorized.
   • Learn about international trade agreements.
2. CAGE Distance Framework:
   • Strategists use the CAGE distance framework to decide whether to expand into specific foreign countries.
   • It considers cultural, administrative, geographic, and economic distances when evaluating market entry.
3. AAA Framework of Global Strategy:
   • Explore general strategies firms use for international expansion.
   • Dive into the specifics of the AAA framework, which focuses on adaptation, aggregation, and arbitrage.
4. Entry Mode Strategies:
   • Understand different ways to enter foreign markets:
     • Exporting: Export products directly.
     • Licensing: Choose licensing strategies.
     • Strategic Alliances: Form international alliances.
     • Foreign Direct Investment (FDI): Invest directly in foreign markets.
5. SmartCase Challenge:
   • Your performance in this SmartCase lesson contributes to your final grade.

Key Terms:

• AAA Framework
• Adaptation
• Administrative and Political Distance
• CAGE Distance Framework
• Contract Manufacturing
• Cultural Distance
• Economic Arbitrage
• Entry-Mode Strategies
• Foreign Direct Investment (FDI)
• And more¹.

For more details, you can explore the course.