Business-level Strategy

Quantic’s “Strategy I: Business-Level Strategy” course provides a comprehensive understanding of business-level strategy. Let’s explore the key topics covered in this course:

1. Fundamentals of Strategic Analysis:
   • Learn the steps involved in developing a business strategy.
   • Understand the difference between strategy and tactics.
2. Porter’s Five Forces Model:
   • Explore how rivalry among firms affects the industry marketplace.
   • Address threats from new entrants and substitutes.
   • Analyze the bargaining power of buyers and sellers.
3. Applying Porter’s Five Forces:
   • Practically use Five Forces analysis to evaluate force intensity.
   • Analyze competitive rivalry and threats from new entrants and substitutes.
   • Assess the bargaining power of customers and suppliers.
4. PESTEL Analysis:
   • Understand how strategists use PESTEL analysis to monitor the business environment.
5. Resource-Based View:
   • Differentiate between resources and capabilities.
   • Explore tangible and intangible resources, as well as organizational capabilities.
6. Cost Leadership, Differentiation, and Focus Strategies:
   • Learn about competitive advantage and how to build it through cost leadership, differentiation, or focus strategies.
7. SmartCase Challenge:
   • Your performance in this SmartCase lesson contributes to your final grade.

Key Terms:

• Bargaining Power of Customers
• Bargaining Power of Suppliers
• Barriers to Entry
• Competitive Advantage
• Cost Leadership
• Differentiation Strategy
• Economies of Scale
• Intangible Resources
• PESTEL Analysis
• Porter’s Five Forces Model
• And more¹.

For more details, you can explore the course.