E-Commerce Pricing

E-commerce pricing refers to the strategies and methods used by online businesses to determine the prices of their products and services. It involves considering factors such as production costs, revenue goals, target market, and customer perception of value. Effective e-commerce pricing is essential for profitability, customer acquisition, and overall business success.

Quantic’s “E-commerce Pricing” course provides learners with a deep understanding of pricing models specifically tailored for online businesses. Here are the key aspects covered in the course:

Customer Lifetime Value (CLV):
- Learn how to calculate CLV, which estimates the total value a customer brings to your business over their entire relationship with you.
- Understand how CLV impacts pricing decisions and customer retention strategies.
Yield Management:
- Explore yield management techniques used in industries like airlines and hotels.
- Apply these principles to optimize pricing and maximize revenue in e-commerce.
Price Transparency:
- Understand the importance of transparent pricing for building trust with customers.
- Learn how to communicate pricing information clearly and honestly.
Fare Classes:
- Discover how fare classes are used in the airline industry to differentiate pricing tiers.
- Apply similar concepts to e-commerce product categories.