CSR and Customer Engagement

Torrens University offers a variety of on-demand short courses, including one titled “CSR and Customer Engagement”. Let’s delve into what this course entails:

1. Course Overview:
   • Title: CSR and Customer Engagement
   • Duration: One or two hours
   • Objective: This course addresses the growing demand for ethical awareness from customers when interacting with businesses.
   • Content Focus:
     • Corporate Social Responsibility (CSR): Understand the importance of ethical practices in marketing and supply chain management.
     • Customer Engagement: Explore strategies to engage customers effectively.
2. Why Take This Course?:
   • Ethical Marketing: Learn how to shape your business by integrating CSR principles into marketing efforts.
   • Supply Chain Practices: Understand how ethical supply chain practices impact customer perception and loyalty.
3. Who Should Enroll?:
   • Business Professionals: Enhance your understanding of CSR and its impact on customer relationships.
   • Marketing and Supply Chain Managers: Gain insights into ethical practices.
   • Anyone Interested in CSR: Explore the intersection of business ethics and customer engagement.
4. Key Takeaways:
   • CSR Certificate: Upon completion, you’ll earn a certificate recognizing your knowledge in CSR and customer engagement.

Remember, ethical business practices resonate with today’s socially conscious consumers. Enroll in this course to align your business with responsible values and enhance customer satisfaction¹².