SEMRush Keyword Research Exam

The SEMrush Keyword Research Exam assesses your knowledge of essential concepts related to keyword research using SEMrush. Here are the key points covered in this exam:

1. Keyword Phrase Scores:
   • Keyword phrase scores are based on factors such as seasonality, popularity, and accuracy.
2. Discovery Questions:
   • Before starting keyword research, consider asking the business the following questions:
     • What are your business goals?
     • What problems does your business face?
     • What revenue did you generate last year?
     • What problems do you solve for your customers?
     • Are there any seasonal trends in your audience behavior?
3. Tools for Keyword Research:
   • PPC Keyword Tool: Allows you to see search phrases formatted as questions.
   • Keyword Magic Tool: Provides an extensive list of related keywords.
   • Keyword Overview: Helps you understand keyword difficulty and search volume.
   • Organic Traffic Insights: Monitors the performance of discovered keywords.
4. Search Intent:
   • Search results are based on Google’s interpretation of the searcher’s intent.
5. Competitor Analysis:
   • Analyzing competitor pages with the most inbound links helps you understand important content topics and audience preferences.
6. Continuous Keyword Research:
   • Excellent keyword research is not a one-time task; it requires ongoing effort to boost site rankings.
7. Text-Only Content Ranking:
   • Proper keyword research allows you to rank with text-only content, but other factors also play a role.

Remember, mastering keyword research is essential for effective SEO and digital marketing strategies. Good luck with your SEMrush certification! 🌐🔍📊 ¹²³.