SEO Fundamentals

The Semrush SEO Fundamentals course, taught by the renowned expert Greg Gifford, covers essential topics related to search engine optimization (SEO). Whether you’re new to SEO or want to refresh your knowledge, this free course is perfect for you. Let’s dive into the details:

Course Overview:
- Instructor: Greg Gifford
- Topics Covered:
  - Search Engines and How They Work: Understand the basics of how the internet and search engines operate.
  - Crawling, Indexing, and Ranking: Learn how Google crawls websites, indexes pages, and ranks them based on algorithms.
  - SERP Layout: Explore elements that appear on search engine results pages (SERPs) and factors affecting their appearance.
  - Technical SEO: Dive into HTTPS, site speed, robots.txt, sitemaps, URLs, duplicate content, structured data, and more.
  - Link Building and Analysis: Understand anchor text, bad links, link analysis, and effective link-building strategies.
  - Keyword Research and Content Optimization: Master keyword research, content writing, on-page elements, and SEO best practices.
  - Mobile SEO and User Experience: Discover responsive websites, page speed, AMP, PWAs, and other ranking signals.
  - Local SEO: Explore local links, citations, local content, and other local ranking factors.
- Certificate: Upon completion, earn a certificate from Semrush Academy.
Why Take This Course?:
- Expert-Driven Content: Developed by industry-leading experts at Semrush.
- Up-to-Date Material: Tailored to the dynamic digital marketing landscape.
- Essential Skills: Equip yourself with the knowledge needed to thrive in today’s digital world.
Course Structure:
- The course consists of video lessons covering various SEO aspects.
- Topics include search engines, technical SEO, link building, keyword research, content optimization, mobile SEO, and local SEO.